"Persuasion is grounded in basic scientific practical and learnable principles." -- Harvard Business Review
Have you ever find it difficult to say no to your friends, colleagues and family members? Ever felt trapped into buying something you didn聮t really want or hoodwinked into saying yes? Time and again, people in every culture have developed certain predictable reactions to common situations in the persuasion process. It is because of these reactions to certain stimuli that make it possible to predict behavior and for that reason to persuade. Unfortunately it is also these same reactions that make it possible to manipulate or be manipulated by unscrupulous individuals.
Politicians, sales professionals, network marketers, insurance agents, colleagues, friends and family members all have an interest in you agreeing to their requests. So how do you know whether you have been manipulated unfairly or ethically persuaded?
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